Master of Professional Communication project|4 weeks
SOW
FROM CROP TO CLOTHES
The Brief
Conceptualize a brand identity guide for a (fictitious) product, service, or company that is characterized by one of the following attributes: the product, service or company 1) provides progressive, sustainable, and/or ecologically sensitive products or services, 2) is socially, politically, or economically disruptive or subversive, and 3) offers a “solution” to a problem we may or may not encounter in the future of our planet.
The Client
Sow, a plant-based apparel company
The Strategy
Communicate a distilled selection of the brand’s most desirable, important, unique, and essential characteristics that can guide potential collaborators or business partners.
The Execution
Designed a printed booklet that includes a moodboard that communicates the feelings and aesthetics of the brand; logo/logotype; tagline; colour palette; typography and brand element choices; examples of marketing collateral.
The Tools:
Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Note: All copy and visual concepts including the brand name, logo/logotype, tagline, and marketing collateral in this guide are original creations by me, Sarah Boodram. All stock photos used in this guide have been credited.
Sample pages:
View the full brand guide
SARAH BOODRAM 